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TAG Heuer

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TAG HEUER Night Vision eyeglasses for safer driving

August 7, 2008 Driving at night is far more dangerous than driving in daylight according to the statistics. Though only 10% of road miles are driven in the dark, 48% of road fatalities occur at night. That’s primarily because at night our pupils dilate, and we become short-sighted, though glare, halos, and reduced peripheral vision all contribute to ocular tiredness. TAG Heuer has released a set of ophthalmic Night Vision glasses specifically designed to correct dark-induced myopia, reduce glare, contrast the dark blue surroundings without changing colour perception and ultimately offer safer driving after dark. Read More

Tag Heuer's US$6200 Meridiist mobile phone handset

April 23, 2008 If your Swiss watch has been complaining that it doesn't want to be seen in public with your mobile phone any more, you could do worse than check out Tag Heuer's first foray into the handset market. The Meridiist will feature high-grade steel casings, unscratchable dual crystal displays and nearly a month of standby time. Naturally it looks very classy too, but at up to US$6200, without any mention of 3G connectivity, it could be more a piece of palm jewelery than a serious telephone. Read More

TAG Heuer opens 360 Degree Watchmaking Museum

February 6, 2008 TAG Heuer has inaugurated its “TAG Heuer 360” Private Museum in a ceremony hosted by Formula One star Lewis Hamilton at the company's headquarters in La Chaux-De-Fonds, Switzerland. Celebrating the 150 year history of the Swiss watchmaker, the facility combines striking circular architecture with a world first 360-degree conical movie screen that uses a battery of 12 computers processing over 1 million images to bring visitors a unique presentation celebrating the 150 year history of the Swiss watchmaker. Read More

TAG Heuer Monaco V4 concept watch goes into pre-series production

UPDATED May 9, 2007 PRE-PRODUCTION IMAGES - Three years ago this week, we previewed the remarkable TAG Heuer Monaco V4 concept watch which was to debut at the world’s premier watch and jewellery fair, Baselworld 2004. The mechanical Monaco V4 overturned basic watchmaking principles by featuring driving belts and ball-bearings instead of the conventional wheels and pinions. Next week, the Monaco V4 returns to Baselworld 2007 as a pre-series production unit. The mechanism uses toothed belts instead of the traditional gear transmission and delivers higher energy efficiency than a traditional mechanical movement.

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TAG Heuer's Latest Timepieces

March 15, 2007 It’s coming up to the annual Basel Watch and Jewelry Fair in Switzerland, where some of the world’s most desirable gizmos will be shown for the first time, and luxury watch manufacturer TAG Heuer has announced its sporty line of spring 2007 timepieces in advance of the event today. The collection includes a redesigned TAG Heuer Formula 1 line, 2007 Monaco Vintage Limited Edition, the latest SLR for Mercedes-Benz, the Aquaracer Automatic Chronograph Day-Date line and Aquaracer Calibre S models. Read More

TAG Heuer’s “Diamond Fiction” watch bracelet

June 27, 2005 TAG Heuer’s latest creation, the Diamond Fiction watch bracelet was recently shown for the first time by the elite brand’s latest Ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, a stunning ladies watches collection was shown but the Diamond Fiction stole the show. It looks like a bracelet of red satin positively dripping with Top Wesselton diamonds (879 to be exact) but when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each. Read More

The TAG Heuer Tiger Woods professional Golf Watch

April 27, 2005 TAG Heuer has announced a limited-edition launch of the world's first professional golf watch - a watch light and durable enough so that you can wear it to the tee without fear of compromising your shot. Fusing sports and glamour, the TAG Heuer Professional Golf Watch is the result of a partnership between Tiger Woods and TAG Heuer and a limited run of just 8000 pieces will be released worldwide next week. Read More

TAG Heuer's radical new V4 watch movement

Since its earliest days, TAG Heuer has led Swiss watchmaking tradition by challenging and innovating its most time-honored conventions. Founded in an horological golden age, it has repeatedly revolutionized the timing and watchmaking world. With the Monaco V4 Concept Watch, the first design-integrated mechanical movement truly of the third millennium, the tradition continues. Read More

Ultra-exclusive Chronograph by TAG Heuer and Mercedes-Benz

One of the most exclusive commemorative timepieces in the world has been created to celebrate the launch of the Mercedes-Benz SLR McLaren super sports car. To be eligible to buy the as-yet unpriced TAG Heuer SLR Chronograph, you must OWN a US$400,000 McLaren SLR. Only 3500 McLarens will be made over the seven year production run. Read More

 

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